Design for love (DFL) started in 2004 by Wunmi Olufeko, and it was borne out of her desire to infuse her love for arts into designing classy outfits for women. DFL’s brand philosophy is classy-elegance; the DFL woman is an understated beauty, who does not need to try hard to catch attention.
DFL specializes in bespoke/ made to measure female garments and also produces fabric/ leather bags and belts to complement the outfits. DFL’s ready to wear range was launched march 2011 with a collection tagged The F.E.W. DFL works are mostly with Ankara and incorporated with other more contemporary fabrics like silks, laces and taffetas to create that “wow effect”. Outfits are personalised with handsewn sequins, trims and other embellishments.Each outfit is considered a unique work of art that tells its own story.
Design for love has featured in a number of fashion shows like the city people show and of recent the encomium black and white ball.